BBB’s Lisa Swanson Promotes “12 Week Year” Planning and Teases New Trades & Tech Initiative
By-Hank Stolz
Photo-submitted
Worcester, MA-Lisa Swanson, CEO of the Better Business Bureau of Central New England, called into the show from a BBB conference in Florida. She enthusiastically discussed the conference framework, a book titled “The 12 Week Year,” which promotes shorter, more urgent planning cycles. She then detailed several upcoming free events hosted by the Central New England BBB, including two scam prevention seminars and a “lunch and learn” for accredited businesses to optimize their online profiles. She concluded by teasing a major new initiative for trades and tech businesses that was set to be announced at an upcoming Railers game.
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