Behind the Stars: How BBB Reviews Stand Apart from Google and Yelp

Megan MacBride from the Better Business Bureau joins the podcast to explain why BBB reviews are more reliable, how they’re vetted, and why real feedback matters.


By Hank Stolz | Radio Worcester

(Photo-adobe stock)

WORCESTER, Mass.- The BBB’s Megan MacBride on the differences between BBB reviews and reviews on platforms like Google and Yelp, such as the BBB’s verification process and restrictions on anonymous reviews. A BBB review goes through a vetting process to confirm the customer’s interaction with the business. Megan looks at the importance of legitimate reviews, the issues with fake reviews on other platforms, and the benefits of leaving reviews for BBB-accredited businesses, both positive and negative. The BBB does not allow anonymous reviews or inappropriate language and removes personal information.

This article was sourced from a transcript of a recent interview conducted by Hank Stolz on the Radio Worcester program Talk of the Commonwealth.

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