BBB’s Lisa Swanson on Cybersecurity and Scam Prevention
The Best Way to Stop a Scam? Report It.
By-Hank Stolz
Photo- submitted
Questions, Concerns, Opinions?
TEXT US! >> 774-364-8255
Worcester, MA- October is Cybersecurity Awareness Month, and Lisa Swanson, CEO of the Better Business Bureau of Central New England, has just returned from the final session of the BBB Institute’s national Fighting Financial Fraud program, where we explored some fascinating research and resources for preventing financial fraud and supporting people who’ve experienced scams.
Why Reporting Scams Matters
Here is what she told us. “Hank, one of the most important things we can do to protect people from scams is encourage them to report what they’re seeing.”
Lisa said, “When we think about cybersecurity, we often think about protecting our devices, passwords, and personal information. But just as important is protecting ourselves from the people using technology to deceive us — and that’s where recognizing and reporting scams becomes so powerful.”
BBB Scam Tracker Helps Consumers Avoid Financial Losses
BBB estimates that Scam Tracker helped consumers avoid nearly $38.9 million in potential losses nationwide in 2025 alone.
Lisa pointed out that, “with recent updates to Scam Tracker, you can search for scams by keyword, location, phone number, or website. There’s even an interactive map to explore trends in your community.”
Visit BBB.org/ScamTracker.
Back-to-School Scams: BBB’s Lisa Swanson on Fake Jobs, Scholarships and Homework Help
A college email address doesn’t make an offer legitimate. BBB’s Lisa Swanson joins Radio Worcester to discuss fake jobs, scholarships, online shopping risks and an unusual homework-help scam.
Investment and Cryptocurrency Scams Top BBB’s 2025 Risk Report
Investment and cryptocurrency scams remained the riskiest scams in 2025, with a median reported loss of $5,000. Lisa Swanson of the BBB of Central New England joins Radio Worcester to explain the findings and the rise in repeat victimization.
Massachusetts Tax-Free Weekend 2026: BBB Offers Smart Shopping Tips
Massachusetts Tax-Free Weekend returns August 8–9, 2026, giving shoppers a chance to save the sales tax on qualifying purchases. BBB of Central New England CEO Lisa Swanson joins Radio Worcester with advice for making the most of the weekend without letting tax savings lead to unnecessary spending.
BBB Study: AI Customer Service Frustrates Most Consumers
A new Better Business Bureau study reviewed more than 100,000 complaints, reviews, and scam reports involving AI customer service. BBB of Central New England CEO Lisa Swanson explains why the organization found that more than 90% of AI-related customer reviews described a negative experience—and why businesses should make it easy to reach a real person.
BBB Warns Prime Day Shoppers: Scammers Use Urgency and Fake Deals to Steal Personal Information
Prime Day brings major discounts and major risks. Better Business Bureau CEO Lisa Swanson explains how scammers use fake websites, phishing links, and limited-time offers to target online shoppers.
LIVE STREAM
Radio Worcester
CONNECT
RADIO WORCESTER STUDIOS
Summit Street (Behind Polar Park)
Worcester, MA 01610.
LISTENER LINE
774-364-8255
MAIN OFFICE
774-364-8255