BBB of Central New England CEO Lisa Swanson on AI, Business Support, and Community Outreach
By-Hank Stolz
Photo-Submitted
WORCESTER, MA-Lisa Swanson, the CEO of the Better Business Bureau (BBB) of Central New England, discussed her first six months in the role and her strategic initiatives for the new year. She highlighted a restructuring effort to better serve accredited businesses, including assigning dedicated account managers. A significant portion of the conversation focused on the importance of embracing technology, particularly Artificial Intelligence (AI), and how the BBB’s vast data and website structure provided a competitive advantage for its members in online searches. Swanson also detailed new community outreach programs, like the “BBB Better Together” event series, and emphasized the collaborative strength of the North American BBB network as a key resource for local businesses.
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